I’m a photographer, filmmaker & visual creator crafting modern cinematic content, enhanced with AI. With nearly two decades of professional experience I’ve worked with both small and large companies, creating visual content that blends creativity, storytelling and modern technology.
Isolation, identity and the invisible victims hidden inside modern cities.
Product films, spec ads and AI-enhanced concept work. Scroll — each film takes the screen in turn. Tap a frame to watch it.
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Honourable mentions — Fine Art Photography Awards, Monochrome Awards, Chromatic Awards. Scroll — one photograph at a time, with its name and category.
My street photography journal. Old churches in Melaka, a temple in the clouds of the Genting Highlands, ordinary days in Malaysia, told as short stories, three frames at a time.
Latest story · March 2025Ordinary DaysRead it
Based in Kuala Lumpur, working across Malaysia, Singapore and Southeast Asia, and remotely with brands, artists and organisations worldwide.
01Film
Cinematic commercials built around a single product. Concept and spec films in the showreel — watch, skincare, fragrance, jewellery, energy drink, streetwear and a Coca-Cola spec ad — plus client films for UN1QUE Leather, Vaseline, ATOPALM and Urban Dinosaur.
02Film · Music
Music videos and release visuals for Aoura, Ali Birang and Hootan Mokhtarian — from the visual concept to cover artwork and release presentation. Alongside them, poetry films on poems by Sohrab Sepehri.
03Film
Story-first films with festival recognition: The Victim, seven minutes in one continuous take, won Best Cinematography and Best Lead Actress. Commissioned storytelling includes Understanding Human Rights for Amnesty International Malaysia.
04Photography
Campaign and product images for brands: a CLEAR Men shampoo campaign, product photography, video and art direction for UN1QUE Leather, work for VicTsing and Happy Plugs × charity: water, and seven product lines for one Kuala Lumpur wellness and skincare client, photographed for real and finished with AI tools.
Client work05Photography
An editorial fashion series shot in Kuala Lumpur, in colour and black and white, and portraits built on light and a quiet moment. Honourable mention, Fashion & Beauty, at the Monochrome Awards.
06Film · Photography
Modern image-making with generative AI, used openly. The concept commercials and one series of wellness and skincare product campaigns are AI-enhanced, and each of them is labelled that way. Everything else is made without AI.
In Kuala Lumpur, Malaysia (GMT+8). I began my filmmaking practice in Iran and have continued my independent work in Malaysia, with nearly two decades in practice.
Yes. I am based in Kuala Lumpur and open to projects across Malaysia, Singapore and Southeast Asia, and anywhere else in the world. Tell me where the project will be shot and where it will be seen, and we can plan it from there.
Yes. The brief, references and feedback can all happen online, by email or WhatsApp, wherever you are. Brands I have made work for include ATOPALM from South Korea and Urban Dinosaur from Russia.
Commercials and product films, music videos, short films and branded stories, product and advertising photography, fashion and portrait photography, and AI-enhanced visuals. Clients and collaborators so far include Amnesty International Malaysia, Vaseline, CLEAR Men, ATOPALM, UN1QUE Leather and musicians such as Aoura and Hootan Mokhtarian.
Yes. Film and photography come from the same process: understand the story first, then build the visual language around it. For UN1QUE Leather I made product photography, video and art direction; for Harmony Valley Retreat in Janda Baik, both video and photography.
Openly, on every piece. The commercials in the showreel are concept and spec work, labelled “Concept · AI-enhanced” or “Spec ad · AI-enhanced”. For one series of seven wellness and skincare product lines, each product was photographed for real, then the scene and colour grade were built in Photoshop with its generative AI tools; those images are marked “AI-enhanced”. Client work such as UN1QUE Leather and CLEAR Men was made without AI, in Adobe tools.
Yes. I have made music videos, cover artwork and release visuals for Aoura, Ali Birang and Hootan Mokhtarian, and poetry films on poems by Sohrab Sepehri.
Send a brief from the contact page: the idea in a sentence, the format, where it will be seen, the timing and any references. Rough ideas are welcome. You can also email create@rassamfeali.com or message me on WhatsApp.
