01The filmStreetwear fashion film · 2026 · 0:33
What if the image you live in is the thing you need to break?
A model trapped inside a giant billboard breaks through the frame and steps into the real city.
As he moves, the world changes around him: streets, underground spaces, subway platforms, brutalist buildings and rooftops, until the frame comes back in a new form. RIFT is a streetwear film about identity and movement, and about refusing to fit inside a frame someone else drew.
- Year
- 2026
- Type
- Spec commercial · streetwear
- Length
- 0:33
- Brand
- RIFT (concept brand)
- Made with
- Concept direction, AI-assisted production
- Director
- Rassam Feali
02WatchThe full film · 0:33
Watch the film.
Press play: the film starts right here.
RIFT · Rassam Feali · 2026Watch on YouTube ↗
04 Next film
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05ContactBased in Kuala Lumpur, Malaysia · open to projects anywhere
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Commercials and product films for brands in Malaysia, Singapore and anywhere else, from the first idea to the final cut.