Commercial · 2026
Rassam Feali
Concept & direction
Concept & direction
01The filmEnergy drink commercial · 2026 · 0:39
What happens after the leap?
A white rabbit climbs a frozen alpine landscape, reaches the summit, grabs an ice-cold AERON and takes the leap.
As it falls through the mountains, an eagle rises out of the mist and the freefall becomes a flight. The rabbit and the eagle are two sides of one idea: the courage to jump and the lift that follows. Character design, product design, cinematography and edit, built as one advertising concept.
- Year
- 2026
- Type
- Spec commercial · beverage
- Length
- 0:39
- Brand
- AERON (concept brand)
- Made with
- Character and product design, AI-assisted production
- Director
- Rassam Feali
02WatchThe full film · 0:39
Watch the film.
Press play: the film starts right here.
AERON · Rassam Feali · 2026Watch on YouTube ↗
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05ContactBased in Kuala Lumpur, Malaysia · open to projects anywhere
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