Rassam
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Commercial · 2026
Rassam Feali
Concept & direction

Luxury watch commercial

AUREN A-01

Time, Reimagined. Time that reshapes the room you stand in.

  • 0:31
  • Watch
  • Luxury
  • Architecture
01The filmLuxury watch commercial · 2026 · 0:31

Time that reshapes the room you stand in.

Every movement of time changes reality: architecture, light, water and space move with the watch.

AUREN A-01 is an imagined Swiss luxury timepiece. Bright expressionist sets, surreal architecture, high-fashion movement and close mechanical watch cinematography come together as a premium brand film.

Year
2026
Type
Spec commercial · watch
Length
0:31
Brand
AUREN (concept brand)
Made with
Creative direction, product cinematography, AI-assisted production
Director
Rassam Feali
02WatchThe full film · 0:31

Watch the film.

Press play: the film starts right here.

AUREN A-01 · Rassam Feali · 2026Watch on YouTube ↗

03CreditsAUREN A-01 · 2026

Credits

Concept & direction
Rassam Feali
Edit & sound
Rassam Feali

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05ContactBased in Kuala Lumpur, Malaysia · open to projects anywhere

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