
Commercial · 2026
Rassam Feali
Concept & direction
Concept & direction
01The filmFragrance commercial · 2026 · 0:39
A scent with a shape and a path.
What if you could actually see a fragrance?
The scent leaves the bottle as a transparent ribbon, travels through a city at night, becomes a crystal flower, then smoke around the model, and returns to the AETHER bottle. AETHER is an imagined modern fragrance house, made for this spec commercial.
- Year
- 2026
- Type
- Spec commercial · fragrance
- Length
- 0:39
- Brand
- AETHER (concept brand)
- Made with
- Concept, visual direction, AI-assisted production
- Director
- Rassam Feali
02WatchThe full film · 0:39
Watch the film.
Press play: the film starts right here.
AETHER ÉCLAT No.01 · Rassam Feali · 2026Watch on YouTube ↗

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05ContactBased in Kuala Lumpur, Malaysia · open to projects anywhere
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